Kick the spammy updates to the curb with this easy 8-step guide.
Not sure about you, but I could definitely live with less junk mail. Of the three email addresses I regularly check, one of them is nearly all junk mail all the time. How does this even happen? As marketers we want to make sure these spammy emails cease to exist, and I'm sure you won't mind either. Below is a list of the top 8 ways to create an effective email.
1. Write an Informative Subject Line
Why should a person open your email? Tell them. Do not use a generic subject line; instead tell the consumer exactly what they are going to receieve after opening this email. Unless you send a monthly newsletter, the subject line should invite them to do or experience something, and please calm down on the exclamation points.
Don't: "Receive 20% Off!!!!!!!!!!"
Do: "Receive 20% Off of Our New Line of Sneakers!"